Digital Strategy for Commodity Exchange
Year: Dec 2021 - Present
Role: Web Project Manager & Digital Marketing
Client: Indonesia Commodity & Derivatives Exchange (ICDX)
ICDX Instagram Account
ICDX is a commodity exchange in Indonesia that offers a range of services, including an integrated clearing house and bonded logistics center.
Social Media Advertising
GOFX Instagram Account
GOFX is ICDX's pioneering endeavor to introduce fairly-priced exchange-traded and regulated micro contracts for gold, crude oil, and forex in Indonesia.
What is my contribution in this project?
GOFX
ICDX
Implemented ad strategies, monitored performance, reported monthly.
Increased link clicks 74.5% (2021-2022).
Boosted GOFX's engagement 50.8% (Jan-Jun 2023).
Increased link clicks by 43% (2021-2022).
Devised and implemented ad strategies; monitored and reported monthly.
Boosted ICDX's post engagement 153% (Dec 2022-Jul 2023).
Audience Identification
Define target demographics aligned with product objectives and business strategies.
GOFX - Traders: Beginner to advanced
ICDX - Investors: CPO, Sharia commodities, derivatives, tin market
Campaign Planning
Define clear, measurable goals for the campaign
Based on audience insights, create a strategic media plan
Determine optimal timing, budget, and frequency for media placements
Campaign Execution
Campaign Monitoring &
Partner closely with the creative team to develop engaging content
Implement A/B testing to identify the most effective campaigns.
Manage multi-platform campaigns: Instagram, TikTok, Twitter, YouTube.
Monitor ad performance daily, weekly, and monthly through ads manager.
Utilize Google Analytics 4 and its cohort analysis feature to measure user retention on the website.
The process
From 2021 through 2022, organic search traffic grew due to SEO, R&D, and IT collaboration. We revamped our website, optimizing for SEO, which boosted search performance.
Website Building
What is my responsibility in this project?
Web Project Management
ICDX began revamping the company website in July 2020 to enhance user experience and improve its ranking on Google search engine results. I was appointed as the project manager for this initiative, collaborating with a website agency from 2020 to 2022.
Manage website content collection across departments.
Use JIRA to oversee agency work; partner with UI/UX for user journeys/sitemaps; coordinate with developers.
Lead user acceptance testing for bug-free, high-quality website launch.
UI/UX (for several pages only)
Designed some pages for ICDX website parts on Figma, after earning Google UX Design certification.
Redesigned Academy page with educational content. Adapted existing design elements while improving functionality.
Collaborated with developer and conducted user tests for optimal product.
Gallery
Web Project Management | User Acceptance Testing (UAT)
This platform assists both individuals and organizations in understanding their climate impact by evaluating carbon emissions.
Web Project Management | User Acceptance Testing (UAT)
REC Trading Platform certificates validate the production of electricity from Renewable Energy power plants.
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Contact Info
Email : sdwprojectsss@gmail.com